Factors that determine the effectiveness of advertising
By Linda
July 31st, 2021
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factors that determine the effectiveness of advertising
It is far from a secret that the main factor that determines the effectiveness of advertising is a well-designed advertising campaign with a clearly defined goal and objectives: a video that is bright, easy to understand and not overloaded with a lot of information, designed for a Specific target audience that contacts the time (placement period) in a certain amount (video time, number of exits) in the right place. We will consider this question in more detail, as well as give an approximate calculation with average indicators on the Rostov market, in the example of which you will have a clearer picture of the project as a whole.
The effectiveness of LED display advertising depends on several factors that are relevant specifically to street advertising. Increasing the effectiveness of this type of advertising contributes to:
Roll time from 10 seconds;
1 month advertising period;
the quality of the commercial and its conformity with the characteristics of the medium;
Maximum number of outputs on the screen.
LED screens are a new phenomenon on our streets. They attract attention. But this is the main objective of the advertising media. Passengers and motorists, pedestrians, waiting for a green traffic light, focus their attention on watching dynamic and vibrant videos, while the duration of contact is at least 40 seconds (the duration of the red light).
Its main advantages are dynamics and brightness. This is evidenced by statistics. This gives the right to say: the novelty of the advertising medium is a positive factor!
The clip must be specifically designed or adapted for display on LED screens. Of course, ideally, it should be written with reference to a specific model. And this is due to the following points:
mediafasad_min.jpg screen size and shape may be unique;
the location of the screen may be away from the flow of people, or perhaps very close;
The target audience passing / passing can be completely different (railway station, shopping and entertainment complex, intersection of cars with heavy traffic, places of public festivities).
The length of the video should be 10-20 seconds.
information must be presented in a concise and accurate manner;
The advertising message should be as short as possible;
It is necessary to use a large print, since the information presented in small print is not perceived;
The media plan must meet the goals and objectives of the ongoing campaign and, therefore, prepared by specialists.
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